The rapid growth of the culinary sector in East Java brings a dual impact to society. On one hand, the cafe industry has become a significant driver of the regional economy. However, on the other hand, this phenomenon creates new consumption patterns that pose health risks, particularly due to high sugar intake among the productive age group.
Research results from the Generasi Inovatif dan Tunas Unggul Foundation (Yagitu) reveal a clear gap between public knowledge about healthy living and daily reality. A total of 56 percent of respondents admitted that the 'hanging out' culture and the trend of working from cafes lead them to more frequently consume high-sugar processed foods and drinks alongside their coffee or tea.
Secretary of Yagitu, Nuryadi, stated that public intentions to maintain health are often hindered by time constraints and social environmental influences. The data highlights that flavor, the need for instant energy, and social habits are the primary drivers of unhealthy eating patterns currently spreading among young people.
Responding to this, Vice Governor of East Java, Emil Elestianto Dardak, emphasized the importance of synergy between business operators and the government. He asserted that policies to be implemented should not merely be technocratic, but must also address real on-the-ground challenges while considering social realities and local wisdom.
Health experts and local government are currently wary of the rising risk of non-communicable diseases, such as diabetes and hypertension, which are increasingly affecting younger age groups. Sedentary lifestyle changes—lack of physical activity due to device dependency and 'hanging out' culture—are considered a serious threat to achieving the Golden Generation 2045 targets of physical and mental resilience.
