Grab Indonesia continues to strengthen the digital ecosystem for merchant partners through the use of the GrabMerchant AI Assistant. This innovation is designed as a strategic companion capable of simplifying daily operational management and providing deep business insights without requiring complex technical skills.
Launched with a campaign titled “Find Answers to Anything”, this feature received a positive response with a user satisfaction rate reaching 96.1%. In less than five months, over one million incoming messages were recorded, demonstrating business owners' high need for practical tools to navigate market dynamics and evolving consumer preferences.
Country Marketing and Communications Head of Grab Indonesia, Melinda Savitri, stated that artificial intelligence technology should be an inclusive solution. “We are committed to ensuring that every business owner, regardless of business scale, can leverage technology to improve performance and unlock broader growth opportunities,” Melinda said.
A tangible proof of this technology's effectiveness was felt by a local culinary business owner who successfully utilized data analysis for strategic decision-making, ranging from menu management to new branch expansion plans. Features like Menu Scanner and Description Generator have also become favorites due to their efficiency in instantly digitalizing store operations.
Internal data shows that using the AI Assistant also contributed to an increase in ad promotion efficiency by up to 11%. With widespread adoption in major cities such as Jakarta, Surabaya, and Medan, Grab is optimistic that artificial intelligence integration will further strengthen MSME competitiveness in facing future digital economy challenges.
