Boosting Economic Independence, Go-Woman.id Empowers Female MSME Entrepreneurs Through Business Seminar

Go-Woman.id held the 'Ibu Bertumbuh' (Growing Mothers) seminar to strengthen the capacity of female MSMEs in managing home-based businesses to make them more competitive and globally viable.

Oleh Admin Portal 07 Jul 2026 2 menit baca 💬 0 komentar

Sumber: static.promediateknologi.id

The spirit of financial independence for Indonesian women was once again voiced through a seminar titled "Starting a Home Business as a New Step to Financial Independence." The event, initiated by the Go-Woman.id community at Hotel Ciputra Cibubur, was held as a strategic response to the vital role of women in driving the country's micro-economic sector.

Full support from the Ministry of Trade of the Republic of Indonesia underscores the importance of entrepreneurship education for housewives. The Director of Business Development of the Ministry of Trade, Franciska Simanjuntak, expressed her appreciation for this initiative. She emphasized that the competitiveness of MSME products must be enhanced through quality standardization and better packaging in order to penetrate wider markets, both nationally and internationally.

In an interactive educational session, the Deputy General Treasurer of APRINDO, Siti Susanti, explained the importance of consistency in maintaining business sustainability. She highlighted that financial management, including accurate calculation of the Cost of Goods Sold (COGS) and a clear branding strategy, is the main foundation for a business to not only run but also be sustainably profitable.

In addition to operational management, the digital era requires MSME players to adapt to modern marketing trends. Co-Founder of Goodthings, Angela Adelia, thoroughly explained the techniques of leveraging social media as an efficient promotional tool. By understanding algorithms and creative content creation techniques, home business owners now have a great opportunity to reach consumers organically without having to rely on large promotional budgets.

Founder & CEO of Go-Woman.id, Catherina G., stated that this event is a concrete manifestation of her community's commitment to creating an inclusive learning ecosystem for women. She believes that equipped with knowledge and courage, Indonesian women have great potential to become the driving force of the family economy as well as significant contributors to national economic growth.