The landscape of the television and reality show industry is entering a highly dynamic new era of competition. The emergence of the latest music programs, such as "Tinh Ha 'Say Hi'" under DatVietVAC, marks a fierce rivalry with other popular shows like "Anh Trai Chuot Ngan Chong Gai" Season 2 on the VTV3 channel. To attract viewers, television stations are not only bringing in star-studded lineups but are also shaking up the rules and program structures to boost competitiveness.
Current industry trends show a significant shift from merely producing standalone shows to building sustainable entertainment ecosystems with loyal fan communities. This new business model breaks free from the limitations of the traditional small screen, expanding into various other commercial product lines. The success of franchise programs like "Brother Says Hi" and "Running Man Vietnam" proves that show concepts can now be expanded into live concerts, theatrical documentaries, and official merchandise. For instance, the feature film spin-off of Running Man Vietnam successfully grossed up to 40 billion VND.
Amid the competition of large-scale programs requiring massive capital, several production houses like MCV Group and Jet Studio are choosing a gradual growth strategy focused on long-term sustainability. They maintain light, educational, and nostalgia-filled local show formats to preserve the loyalty of conventional television viewers. Through careful budget management and content expansion to digital platforms such as YouTube, Facebook, and TikTok, these producers strive to meet viewers' real needs with more efficient production costs.
While this multiplatform expansion promises great business potential, producers now face new pressure from an increasingly active fanbase. Modern audiences are no longer just passive consumers; they hold significant influence over the sustainability of a show. Controversies involving public figures or show formats can quickly trigger backlash on social media, forcing organizers to respond rapidly to protect the program's reputation. Therefore, the ability to manage relationships with the fan community has now become a vital key to maintaining the commercial value of today's entertainment programs.
