Economic relations between Vietnam and the United States have entered a new chapter marked by increasingly intensive trade and investment dynamics. In the "Vietnam-US Business Network" seminar held in Ho Chi Minh City, experts emphasized that despite major opportunities arising from global supply chain shifts, Vietnamese companies must adapt to increasingly strict and competitive US trade policies.
Deputy Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), Cao Thi Phi Van, highlighted the importance of flexibility for business players. Challenges in the form of technical regulations and import tariffs require companies not merely to rely on old business models, but to begin designing more sustainable long-term strategies. Trade protection pressures now targeting key sectors such as timber and agricultural products serve as a strong signal for businesses to improve transparency and product origin traceability.
On the other hand, US investor interest in Ho Chi Minh City continues to show a positive trend with significant capital inflows into the technology and manufacturing sectors. Dr. Huynh The Du from Indiana University assessed that the economic structures of both countries are complementary. The "China +1" strategy provides momentum for Vietnam to attract investments in semiconductors and clean energy, provided the government can improve logistics infrastructure and human resource quality.
To facilitate expansion, the US government through the SelectUSA program continues to open access for foreign companies wishing to invest in the United States. This program is designed to provide strategic guidance and connections for international businesspeople so they can operate legally and efficiently in the American market.
For companies targeting the direct-to-consumer (B2C) market, using digital platforms such as Amazon, Shopify, and TikTok Shop is considered an effective step. Experts suggest that businesses should not focus solely on sales volume, but also begin emphasizing brand value narratives and "Made in Vietnam" quality to build loyalty in an American market that demands high service and after-sales standards.
