Facing an increasingly challenging business climate, local entrepreneurs are required to be more adaptive. Sumjulia, owner of Galeri Sintang, emphasized that the key to business sustainability today is not merely pursuing sales volume, but building added value and strong customer trust.
Galeri Sintang consistently strengthens its brand identity as a center for Sintang's signature woven fabrics (tenun ikat) and handicrafts. This strategy is coupled with product innovation in fashion and souvenirs to remain relevant to current market tastes. Social media optimization has also become the main channel to creatively reach a broader consumer base.
In addition to innovation, marketing efficiency is achieved through strategic collaboration. Sumjulia has established partnerships with government agencies, the hospitality sector, and travel agencies to position her store as a primary destination for souvenir shopping. This step is considered effective in expanding market reach without burdening a large promotional budget.
Business network development is also carried out by actively participating in various MSME exhibitions at both regional and national levels. Furthermore, distribution expansion has targeted major cities such as Pontianak, Jakarta, and Bali through an integrated reseller system.
Service quality remains the main foundation in daily operations. Sumjulia emphasizes the importance of friendliness and timeliness, especially for custom orders. For her, customer satisfaction is a crucial long-term investment rather than merely engaging in price wars that harm small business owners.
