PT Pegadaian (Persero) is further consolidating its position as a leader in the bullion service or gold bank industry in Indonesia. As of May 2026, the company successfully managed a gold ecosystem totaling 153.72 tons, reflecting a significant growth in public interest toward precious metal investment instruments.
Pegadaian's Director of Marketing, Sales, and Product Development, Selfie Dewiyanti, revealed that this figure encompasses various product portfolios, including digital gold savings services, which have now reached a balance of 20.1 tons. Additionally, gold installment products contributed 4.8 tons, indicating high customer enthusiasm for leveraging affordable gold installment services.
To maintain this positive momentum, Pegadaian has designed a comprehensive strategy, one of which includes digital transformation. The use of the Tring! by Pegadaian application serves as the spearhead to facilitate public access to gold services, for both individual and corporate customers. This step is seen as a strategic effort to reach a broader market share in the digital economy era.
In addition to product and technology innovation, Pegadaian is also actively building strategic collaborations with various stakeholders, ranging from regulators and financial institutions to other industry players. This synergy is considered crucial to creating a healthy, competitive, and sustainable bullion ecosystem in the country.
Looking ahead, Pegadaian welcomes new players in the national bullion industry. According to the company, healthy competition will actually accelerate literacy and inclusion of gold services among the public. For information, Pegadaian has held an official license from the Financial Services Authority (OJK) since December 2024, making it one of the leading institutions pioneering national gold banking operations alongside Bank Syariah Indonesia (BSI).
