PT Pegadaian (Persero) continues to strengthen its position as the main driver of the gold market in Indonesia. As of May 2026, the state-owned enterprise successfully recorded total managed assets in the gold ecosystem reaching 153.72 tons. This figure reflects high public trust in the precious metal investment instruments managed by the company.
Director of Marketing, Sales, and Product Development at Pegadaian, Selfie Dewiyanti, detailed that the total managed assets include significant contributions from various services. Among them are digital gold savings balances totaling 20.1 tons and gold installment products reaching 4.8 tons. This achievement demonstrates that Pegadaian's product diversification is able to target a broader customer segment.
To maintain the growth momentum of the bullion business, Pegadaian is implementing several key strategies. The company is committed to developing services relevant to the needs of both retail and corporate customers. Accessibility is also a primary focus, with digital transformation through the "Tring! by Pegadaian" application being intensified so that the public can access gold services more conveniently.
In addition to digital innovation, Pegadaian prioritizes strengthening strategic collaboration with various stakeholders, ranging from financial institutions and industry players to regulators. This step is taken to ensure that the national gold ecosystem grows sustainably and competitively, aligned with the bullion market potential in Indonesia, which is still considered very large.
Responding to the emergence of new players in the bullion industry, Pegadaian welcomes it positively. The presence of competitors is seen as momentum to enhance public financial literacy and inclusion regarding legitimate gold investments. Since obtaining authorization from the Financial Services Authority (OJK) in late 2024, Pegadaian has consistently made collaboration the main key to creating a healthy and transparent bullion market.
