The Regional National Handicraft Council (Dekranasda) of Subang Regency demonstrated a strategic move to strengthen the competitiveness of the regional creative industry by attending the 46th Dekranas Anniversary celebration held in Makassar. The delegation's presence represents a concrete effort by the local government to bridge the marketing access gap, which has long been the primary obstacle for local MSMEs and artisans.
The Chairperson of Subang Dekranasda, Ega Anjani Reynaldy, accompanied by the Daily Vice Chairperson, Siti Nuraeni Nuroni, participated directly in the event to explore strategic partnerships. This proactive step was taken to open up wider trade supply chains for Subang's signature craft products in the national market.
The gathering, which involved Dekranasda boards from various regions across Indonesia, was utilized as an effective platform to build business-to-business (B2B) networks. By expanding connections through exhibitions and national-level consolidation, it is hoped that the bargaining power of handicraft products from Subang in a more competitive market can increase significantly.
This commitment was highlighted as an ongoing effort by the Subang Regency Government to resolve distribution bottlenecks. Through a wider network, it is expected that Subang's flagship craft products will not only be recognized locally but also be able to meet the standards of a broader and sustainable market.
