Radisson Hotel Group has officially introduced an artificial intelligence (AI)-based technological innovation designed to simplify the reservation process for guests. This price matching technology allows the system to automatically detect and adjust hotel rates on the official channel, RadissonHotels.com, if a more competitive price is found on a third-party online travel agency platform.
This innovation marks a shift from the traditional Best Online Rate Guarantee scheme, which previously required customers to go through a manual claim process, including submitting screenshot proof and waiting for verification. With this new system, price difference verification is proactively performed by AI, allowing guests to get the best rate instantly without administrative obstacles.
Radisson Hotel Group's Global Chief Commercial Officer, Gianni Di Fede, emphasized that this move is a response to the needs of modern travelers who desire convenience and certainty when planning trips. According to him, this automation not only increases price transparency for guests but also significantly simplifies the workflow for hotel partners.
The system already covers price monitoring across various renowned global travel platforms such as Booking.com, Expedia, Agoda, and Google Hotels. When a qualifying price difference is detected, the system immediately aligns the rates, eliminating the need for users to spend time comparing prices across multiple sites.
The implementation of this technology is seen as an important milestone in the company's digital transformation strategy. In addition to providing convenience for guests, this automation helps hotel staff reduce administrative workloads, allowing them to focus more directly on enhancing guest service quality, while providing more accurate data for future pricing strategies.
