PT Home Credit Indonesia has once again strengthened its position in the national consumer financing market. This strategic move was made by leveraging the momentum of the Jakarta Fair Kemayoran (JFK) 2026 event, which is projected to be a major driver in increasing public purchasing power during the school holiday period.
This expansion move is based on the company's solid financial performance at the beginning of the year. Throughout the first quarter of 2026, Home Credit recorded financing distribution of IDR 2.3 trillion. This figure represents a 14 percent growth compared to the same period last year, while also serving as evidence of growing consumer trust in financing services without credit cards.
Chief Sales Officer of Home Credit Indonesia, Dolly Susanto, stated that the Jakarta Fair is a crucial event in the annual retail cycle. The company is committed to presenting itself as an inclusive financial solution for visitors, both for digital device needs such as smartphones and laptops, and household electronic appliances, for which demand tends to surge during the holiday season and preparations for the new school year.
To facilitate these needs, the company has implemented affordable installment schemes for products starting at around IDR 1 million. For example, consumers can pay in installments for a product worth IDR 2.7 million with installments of around IDR 300,000 per month for 15 months, complete with additional protection. The application process is also made simple, requiring only an ID card (KTP) without the need for a credit card.
To maximize services in the exhibition area, Home Credit has partnered with 38 well-known retail partners such as Erafone, iBox, LG, Sharp, and Digimap. In addition to transacting directly at partner outlets, visitors can visit the Home Credit booth in Hall D Number 4B to check their credit limits independently via the My Home Credit application.
With the positive achievements in the first quarter, the company is optimistic that the financing demand trend will continue to climb throughout the remainder of 2026. This optimism is driven by the diversification of financing products that are increasingly relevant to modern consumer patterns today.
