The fitness trend in Indonesia continues to undergo a significant shift along with the popularity of the hybrid athlete concept. Urban society is now beginning to leave behind segmented training patterns, shifting to a training system that integrates muscle strength (strength) with cardiovascular endurance (endurance) in a single session. Responding to this challenge, PT Vita Nova Atletik, through its proud local brand, Ortuseight, has launched their latest innovation, HYPERFIT.
This shoe is specifically designed with a hybrid performance footwear approach that combines stability for functional training in the gym with efficiency when running. The main development focus lies in the modified geometry of the midsole and outsole, providing a more solid footing without sacrificing comfort during transitions between intense movements.
To achieve elite performance standards, Ortuseight involved experienced sports practitioner Mike Trees, who injected a sports science perspective into the product's biomechanical process. This shoe is equipped with dual-density Pebax Foam material and carbon plate support to ensure optimal energy return and robust durability when users perform explosive movements.
The advantages of HYPERFIT were tested directly in an international functional fitness competition in Jakarta, where athletes showed impressive performance in a long-distance running format combined with weight training stations. Field data showed this shoe is capable of providing stable control and strong grip, mainly thanks to the zig-zag groove pattern design on the bottom of the shoe.
Priced at Rp2,199,000, HYPERFIT is available in a dynamic Electricity color variant for sizes 37 to 46. This collection is already accessible to the public through Ortuseight's official online platforms and physical retail distribution networks spread across various major cities in Indonesia starting from the third quarter of 2026.
