KUDUS — Universitas Muhammadiyah Kudus (UMKU) has once again demonstrated its commitment to nurturing creative young entrepreneurs. Through its Bachelor of Industrial Engineering study program, students successfully showcased a series of innovative business ideas at the Creative Industry Expo held at the UMKU Crystal Building in Kudus.
Various unique products and services were on display at the exhibition. One of them was "Medical Assistant", a health assistance service for patients needing help during medical treatment or hospitalization. Additionally, there was the "Pure Sheet" innovation, a practical disposable paper soap for travel; "Mato Bites", a culinary product utilizing tomatoes into healthy snacks; and "Kopwis" (Kopi Kawis), which blends Mount Muria coffee with the signature kawista fruit of Rembang.
Not limited to consumer and health products, students also ventured into the digital and service sectors with "FurniHub", a marketing platform directly connecting furniture manufacturers with consumers. All of these creative ideas are the output of integrating three main courses: Technopreneurship, Creative Industries, and MSME Business Management.
Before being presented to the public, these sixth-semester students first went through a business feasibility pitch session in front of a panel of academic and practitioner judges. The examiners included Ir. Mu’adzah, S.T., M.T. and Syahrial Aman, S.T., M.T., who are high-achieving academics at the national level, along with heads of related study programs at UMKU.
The Head of the Industrial Engineering Study Program at UMKU, Nunung Agus Firmansyah, highly appreciated the students' achievements. He revealed that most of the exhibited products had gone a step further by obtaining a Business Identification Number (NIB) and even halal certification. Nunung hopes this academic activity will spark the birth of real, sustainable businesses in the future.
Echoing this sentiment, UMKU Industrial Engineering lecturer Ir. Mu'adzah emphasized the importance of building businesses based on problem-solving. The existence of services like medical assistants and paper soap is considered a concrete response to the mobility and convenience needs of today's modern society.
