The beauty industry market in East Java is becoming increasingly competitive with the presence of D’Velvet, a premium aesthetic clinic that officially opened its newest outlet in the West Surabaya area. This expansion is a strategic effort to meet the high demand among urban communities for international-quality skin care services that are safe and clinically proven.
D’Velvet differentiates itself from competitors through the application of strict medical standardization. All technological devices used in clinical procedures have obtained approval from the U.S. health authority, the Food and Drug Administration (FDA), and are registered with BPOM RI. According to D’Velvet Co-Founder and aesthetic doctor, Dr. Jessie Prihartanti, this commitment is a form of scientific accountability to ensure safety and effective results for every patient.
In addition to technological superiority, the clinic is also highly selective in choosing topical and injectable products. Management ensures that every applied ingredient has a solid track record of international research, aiming to minimize side effects while delivering optimal treatment precision.
Beyond its business focus, D’Velvet carries an educational mission for modern women. D’Velvet Owner, Naomi Julia Soegianto, emphasized that their presence is not merely about following trends, but about building women's self-confidence through comprehensive care. "We want to help women appreciate their self-worth more through the support of proper treatments," Naomi stated.
To ensure maximum comfort, D’Velvet applies a five-star hotel standard of service. Human resources recruitment—from medical specialists and nurses to customer service staff—undergoes a rigorous selection process to guarantee high integrity and professionalism. This combination of cutting-edge technology and prime service is projected to set a new standard for the beauty industry ecosystem in the City of Heroes.
