Many office employees have a strong desire to build a side business, but are often hindered by a lack of knowledge regarding effective marketing strategies. Addressing this challenge, Lampung Cerdas presents the 'Business Starter Class' educational program, specifically designed for beginners to start their business in a more directed manner.

This program emphasizes the importance of a well-prepared marketing plan, an aspect that is often overlooked by aspiring entrepreneurs who only focus on product development. Through this training, participants will be equipped with simple, applicable promotional strategies that can be implemented without requiring a large marketing budget.

The training curriculum is structured systematically, starting from building a solid business foundation, determining business ideas aligned with individual capacity, to techniques for executing early promotion to reach the target market. The approach used tends to be practical with minimal heavy theory, making it easier for beginners to understand the material.

This intensive session is scheduled to take place on July 16, 2026, from 07:00 to 12:00 WIB via the virtual Zoom Meeting platform. The morning session was strategically chosen so that participants can still attend the training without having to leave their primary job responsibilities or take leave.

The flexibility of this online method allows participation from various regions in Indonesia without geographical barriers. With comprehensive planning, it is hoped that participants can minimize the risk of material losses at the beginning of their business launch. For those interested in joining, registration is now open and can be accessed through the detikevent platform.