The Indonesian Olympic Committee (NOC Indonesia) is seriously exploring the campus-based athlete development model implemented in the United States. This step was taken as a strategic effort to strengthen the national sports ecosystem so that it is more competitive on the international stage.
Chairman of NOC Indonesia, Raja Sapta Oktohari, explained that the idea emerged after an Indonesian delegation participated in the International Visitor Leadership Program (IVLP) in the United States on June 18-29, 2026. Okto assessed that the United States' success in producing high-achieving athletes cannot be separated from the crucial role of higher education institutions through systems such as the National Collegiate Athletic Association (NCAA).
According to Okto, universities in America are not merely places to pursue knowledge, but have transformed into research hubs, centers for sport science development, and competition platforms that spawn elite athletes. This tiered development pattern—from youth talent scouting to professional levels—is what they aim to adapt and tailor to the sports needs in the homeland.
In addition to the development system, NOC Indonesia also observed the independent and sustainable sports funding model in the United States. This funding is supported by cross-sector collaboration, ranging from broadcasting rights and commercial support to philanthropy. The results of this benchmark study will later be presented to the Minister of Youth and Sports for further review as a blueprint for Indonesian sports development.
The United States Embassy welcomed this knowledge exchange initiative. U.S. Embassy Spokesperson Jamie Ravetz stated that sports serve as an effective diplomatic bridge to deepen ties between the two countries while strengthening the future of Indonesia's sporting achievements.
