PT Indomobil eMotor Internasional has officially expanded its electric vehicle market reach in South Sumatra by introducing its four newest electric motorcycle lines in Palembang City. The four products include the Adora, Sprinto, Tyranno, and QT Series models, designed to target consumer needs from the commuter segment to the adventurous lifestyle.
Chief Executive Officer of PT Indomobil eMotor Internasional, Pius Wirawan, emphasized that this launch reflects the evolution of electric vehicles, which are no longer just an alternative mode of transportation. These products are claimed to have durability, smart technology, and capable performance to support the increasingly dynamic mobility of the public.
The choice of Palembang as the product introduction hub is not without reason. According to the Sumatra Area Sales Manager of PT Indomobil eMotor Internasional, Hendra Frederick Octavianus Siregar, the capital of South Sumatra is the company's largest retail market on Sumatra Island, with a fairly high level of public acceptance of electric vehicles.
With the support of two official dealerships currently operating in Palembang, the company has set a sales target of 100 electric motorcycle units each month. Currently, the Tyranno and QT Series models are the highest contributors to sales figures in the region, signaling a shift in consumer preferences towards electric motorcycles with specific characteristics.
The entire vehicle lineup is offered at prices ranging from IDR 16.2 million to IDR 27.95 million on the road (OTR) Palembang. The product segmentation offered is quite complete, namely the QT Series for short-distance mobility, Adora for commuters, Sprinto with a sporty spirit, and Tyranno focused on users with an adventurous character.
