PT Sarinah (Persero) has officially announced its participation in MASA Singapore 2026, taking place from July 2–5. A total of 43 strictly curated local brands will be showcased across two strategic locations—Takashimaya Shopping Centre and Gardens by the Bay—in an effort to introduce the richness of Indonesian creative products to the global market.
President Director of PT Sarinah (Persero), Raisha Syarfuan, emphasized that this step is part of the company's mission to become a center for retail-based cultural experiences. According to her, Singapore was chosen as the main stage due to its role as a regional hub capable of connecting industry players with international consumers who highly appreciate originality and the value behind a product.
The 43 featured brands span eight product categories, ranging from men's and women's fashion, heritage textiles, footwear, accessories, to home furnishings. All selected brands underwent a rigorous curation process focusing on quality, originality, and their ability to translate Indonesian heritage into contemporary style.
Carrying the theme “A Sight into the Golden Indonesia Era”, the event involves more than 80 domestic creative entrepreneurs. Through this participation, Sarinah aims not only to facilitate commercial transactions, but also to build networks that connect local creativity with global economic opportunities, aligned with the spirit of transforming cultural heritage into high-value commodities.
