Automotive technology innovation is increasingly working hand in hand with the development of modern lifestyles. This is reflected in the stellar collaboration between window film brand LEPAS and Jakarta Fashion Week (JFW) presented at the Gaikindo Indonesia International Autoshow (GIIAS) 2026. This cross-industry collaboration seeks to showcase the fusion of driving aesthetics and the latest fashion trends.
At the LEPAS exhibition booth area, models strutted down the runway wearing designs by renowned local designers, Othman and Danjyo Hiyoji. Through a touch of elegant contemporary style, these fashion pieces represent the character, life journey, and mobility of a dynamic yet classy urban society.
Vice Country Director of LEPAS Indonesia, Temmy Wiradjaja, explained that for them, the design aspect holds an essence that goes far beyond visual beauty alone. According to him, design is a medium to deliver an emotional experience, assert the owner's character, and build self-confidence in every safe and comfortable driving journey.
Echoing this sentiment, Chairman of Jakarta Fashion Week, Svida Alisjahbana, appreciated this unique collaboration. She believes the definition of a premium product lies not only in physical quality, but also in its ability to build an emotional connection with its users. Svida sees LEPAS as having successfully aligned technological innovation with modern lifestyles through a mature design concept.
