PT Pegadaian (Persero) hosted a national-scale event titled Sales Town Hall 2026 for two days, from June 29 to 30, 2026. This meeting served as a strategic momentum for 125 high-performing marketing personnel from across Indonesia to strengthen corporate strategy alignment in facing increasingly dynamic global market challenges.
Carrying the theme 'Beyond Targets, Beyond Limits', this event aimed to motivate sales personnel to step out of their comfort zones. Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, emphasized the importance of instilling a champion mindset to achieve more ambitious targets. Pegadaian does not just want its team to sell products, but to transform into solution-oriented consultants for customers.
Echoing this sentiment, President Director of PT Pegadaian, Damar Latri Setiawan, stressed that the role of the sales force is a long-term investment in building the financial future of the community. He encouraged every field interaction to be conducted with high empathy and dedication to serve the community's needs comprehensively.
As a form of appreciation for extraordinary contributions throughout 2025, management also presented awards in the 'Awarding: Sales National Champions' event to the 14 best sales personnel. These awards covered various categories, ranging from performance aspects to dedication as fronting professionals and customer relationship officers.
Through synergy between intensive training and the utilization of technological innovations such as the Tring! app, Pegadaian is optimistic about continuing to strengthen its role as a key driver of national financial inclusion. The company reaffirmed its commitment to delivering services that have a positive impact on Indonesia's economic progress.
