Ahead of the peak holiday season, the 7.7 double-date promo period serves as momentum for the public to fulfill personal needs. Intensive outdoor activities during the holidays require extra attention to skin protection and maintaining body stamina to stay in prime condition.

Demand for skincare products, especially sunscreen, as well as health supplements, has increased significantly along with public mobility. Massive discounts across various retail platforms, such as the Watsons 7.7 Summer Sale program taking place on July 7–9, 2026, offer a solution for consumers to restock daily needs at more economical prices.

Various popular brands in the beauty category like Skintific and Maybelline, to health products like Blackmores, are participating with discounts of up to 70 percent. This shopping strategy is considered effective for consumers who want to manage long-term household expenses by taking advantage of special price offers and exclusive vouchers for loyal members.

In addition to affordable prices, flexibility of shopping access is a key supporting factor. Through integrated online and offline shopping concepts, customers now have the option of fast delivery services or self-pickup at physical stores. After the main period ends, a follow-up program titled Thank You Sale will also be held on July 10–12, 2026, as an additional opportunity for the public.