PT Rans Entertainment Indonesia Tbk (RANS) is facing financial performance challenges in the 2023 to 2025 period. Based on the company's prospectus data, the revenue trend experienced a continuous contraction, from IDR 437.81 billion in 2023, to IDR 410.49 billion in 2024, reaching IDR 353.37 billion in 2025.
The correction in revenue also impacted the company's net profit. Despite experiencing fluctuations, net profit was recorded at IDR 56.68 billion in 2025, down compared to previous years. However, management emphasized that this decline is a logical consequence of the business model transformation policy currently being implemented.
RANS President Director, Nagita Slavina, explained that this diversification step aims to mitigate the risk of the company's dependency on the owner figures, namely Raffi Ahmad and Nagita Slavina. This effort showed significant results with the decline in revenue contribution from brand ambassador roles, which was slashed from 24% in 2023 to 14% in 2025.
Along with this strategic shift, the share of revenue from non-media business lines now dominates the company's financial structure with a contribution of 51.76%. Going forward, RANS stated its commitment to continue focusing on the development of intellectual property (IP), event management, and the utilization of artificial intelligence (AI) technology to strengthen their business ecosystem.
Despite the temporary correction in financial performance, investor enthusiasm in the capital market remains high. RANS shares were observed to surge, hitting the Upper Auto Rejection (ARA) limit of 34.12%, with the trading price reaching IDR 228 per share, far exceeding the initial offering price of IDR 120 per share.
