The rapid pace of digitalization has forced food and beverage (F&B) industry players in hotels to overhaul their strategies. Today, hotel culinary services are no longer exclusive to overnight guests, but have transformed into destinations open to the general public to face fierce competition with local restaurants and cafes.
Food and Beverage Manager of Excelton Hotel Palembang, Cahyadi, emphasized the importance of continuous innovation in response to changing consumer behavior. According to him, taste quality and product consistency remain the main pillars in maintaining customer loyalty so that the business remains relevant amidst the onslaught of dynamic digital trends.
Meanwhile, Public Relations of Excelton Hotel Palembang, Adelia, highlighted the strategic role of social media as the vanguard in marketing communication. Her team is now actively utilizing digital platforms to promote the latest menus and hotel activities with a more modern approach that is relevant to market trends.
The promotion strategy also involves collaboration with influencers, but with careful selection to ensure the target audience remains precise. This approach is considered effective for increasing brand visibility without sacrificing the hotel's professional identity in providing the best culinary experience for the public.
