The property sector in Vietnam faced significant challenges throughout the first half of this year. According to data from the General Statistics Office, a total of 1,463 property companies were forced to end operations, reflecting a sharp surge of 120% compared to the same period last year. Additionally, nearly 3,000 business entities filed for temporary suspension of operations, showing the cash flow pressure that still looms over business players in this sector.

Despite the wave of closures, new business activity remains visible with the emergence of 3,192 new property companies and 2,445 business units resuming activity. This contradiction marks a market consolidation phase, where players unable to adapt to strict legal and financial requirements are forced out of the competition.

On the other hand, the appeal of foreign direct investment (FDI) to the property sector remains impressive. With total capital reaching US$5.1 billion, this sector ranks second as the largest investment destination in Vietnam after manufacturing. Senior Director of Research and Consulting at Savills Hanoi, Do Thi Thu Hang, noted that capital flows are now more targeted at projects with high feasibility and adequate legal transparency.

Expert from the Vietnam Real Estate Association (VNREA), Dr. Nguyen Van Dinh, emphasized that the market recovery is proceeding with great caution. Investment trends are now shifting from short-term speculation to a focus on real asset value and the ability to generate sustainable cash flow. Investors with strong financial foundations are predicted to dominate the market in the future.

Looking ahead to the second half of the year, experts project a bright spot along with the acceleration of public infrastructure investment and the recovery of the tourism sector. However, market players are still advised to remain cautious about potential interest rate hikes that could weigh on purchasing power and limit property demand growth in the short term.