PT Pegadaian (Persero) held a national strategic forum, Sales Town Hall 2026, at Pegadaian Tower Jakarta from June 29 to 30, 2026. This meeting aims to align the corporate vision under the Danantara Indonesia ecosystem while strengthening sustainable business lines by equipping the company's sales spearhead.
The event, themed "Beyond Targets, Beyond Limits," brought together 125 high-performing marketing personnel from all operational regions in Indonesia. Through this theme, Pegadaian's management seeks to encourage sales personnel to step out of their comfort zones and exceed set target limits to face global market dynamics.
Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, explained that this forum was designed to ignite the fighting spirit of marketing agents. She emphasized the importance of having a champion mentality so that the field team does not easily become complacent with current achievements, but instead continues to adapt to increasingly complex market challenges.
As a strategic step, Pegadaian is now revolutionizing the role of marketing personnel in the field. They are no longer just transactionally offering products, but acting as trusted consultants who provide real financial solutions for customers. This solution-based approach is expected to increase sales volume, partner loyalty, and the quality of the company's interactive services.
President Director of PT Pegadaian, Damar Latri Setiawan, expressed his deep appreciation to the participants. According to him, every interaction in the field is an investment in long-term relationships to build the community's financial future. He advised that service should always be based on empathy and sincerity.
During the event, Pegadaian also presented the "Awarding: Sales National Champions" to 14 of the best marketing personnel for their outstanding dedication throughout 2025. With the integration of technology through the innovative Tring! application and support from the Danantara ecosystem, Pegadaian is optimistic about continuing to drive national financial inclusion.
