Entering its fifth year, household appliance brand Simplus reinforces its commitment to the domestic market by launching a campaign titled “Live Young with Simplus”. This initiative is specially designed to encourage modern society to adopt a more practical, efficient lifestyle while continuing to prioritize aesthetics in daily household activities.
CEO of Simplus, Jack, revealed that the company has successfully served more than 18 million families across various countries as of early 2026. According to him, this achievement proves that Simplus products are highly relevant to the needs of the younger generation, who prioritize a combination of technical functionality, minimalist design, and ease of use aligned with a dynamic lifestyle.
Founded in 2021 in Thailand, the company adheres firmly to the vision “Beautiful Life, Affordable Price”. Jack explained that amid changing urban lifestyles, homes are now transforming into spaces for mental restoration. With the support of practical appliances, domestic tasks such as cooking or self-care can turn into enjoyable rituals that reduce stress levels for home occupants.
To celebrate its anniversary, Simplus is presenting a series of interactive agendas throughout July 2026, ranging from the digital campaign “100 Young Stories with Simplus” to yoga classes with community partners. In addition to providing various attractive promotions and gifts for consumers, the company also emphasizes its service standards by offering a free one-year new product replacement warranty for any damage due to manufacturing defects.
Jack is optimistic that the innovations made over the past five years are just the beginning. Moving forward, Simplus plans to continue growing alongside Indonesian consumers by delivering household technology solutions that not only offer tangible convenience, but also enhance overall quality of life and home comfort.
