Paramount Gading Serpong officially introduced Se-Hampton as the latest identity of the Manhattan District area on Saturday (11/7/2026). This 22-hectare commercial area is now positioned as an integrated destination combining business, culinary, entertainment, and modern lifestyle concepts in West Jakarta's growth corridor.
The name Se-Hampton, derived from the word "Se" (meaning whole or all), represents the unification of the Hampton Square, Hampton Avenue, Hampton Promenade, and Hampton Walk areas. This step is supported by the tagline "One Area, Endless Exploration", underscoring the developer's commitment to creating an "everything is here" ecosystem for visitors and business operators.
Paramount Land Director, Chrissandy Dave, revealed that the area's development has proceeded according to plan since its launch in 2021. As of late June 2026, tenant occupancy rates surged dramatically to reach 81 percent, a significant achievement compared to the previous year, which stood at around 23 percent. This reflects high confidence among investors and business owners regarding the long-term prospects of the area.
Echoing this sentiment, Paramount Land's Sales & Marketing Director, Ferry John Sihombing, stated that the inauguration is part of a sustainable strategy to revitalize the local economy. Se-Hampton is designed as a dynamic public space that focuses not only on physical development, but also on tenant curation and community activation to remain relevant to the needs of urban society.
To celebrate the opening, the developer organized a series of events featuring attractions ranging from musical performances and parades to vintage car exhibitions. Additionally, visitors were treated to the "Hot Weekend Deals" promotional program offering massive discounts across dozens of participating tenants in the area.
The presence of the iconic Auras Dome installation and aesthetic pedestrian zone landscaping demonstrate Paramount Gading Serpong's commitment to attracting the public. With its comprehensive facilities, Se-Hampton is now ready to solidify its position as one of the most progressive commercial growth centers in Greater Tangerang.
