The government is preparing the participation of domestic business players in the 2026 Private Label Show to be held in the United States. This international trade show is known as the largest forum for the food and beverage industry, regularly attracting more than 30,000 visitors and thousands of products from countries around the world.
In an effort to expand export reach, the government is providing a national pavilion that will accommodate 16 selected companies from the agriculture, seafood, and food and beverage processing sectors. Participation in this event is expected to serve as a bridge for local business players to forge strategic partnerships with major importers and distributors in the North American market.
The selection process for participants will be strictly conducted considering various parameters, such as export track record, international quality certification, production capacity, and marketing performance. Special priority will be given to companies holding prestigious Export awards as well as entities holding National Brand status to ensure the quality of showcased products.
As an incentive, the state commits to fully covering venue rental costs, booth design, and operational support facilities such as electricity and security. Meanwhile, business players remain responsible for their own travel, accommodation, logistics transportation, and administrative costs, including consultation fees and participation guarantee deposits.
All required documents, including business legality and proof of quality certification, must be submitted to the organizers no later than July 30, 2026. Through this initiative, the government aims to strengthen the competitiveness of domestic products while providing access for business players to adapt to global consumer trend dynamics.
