PT Pegadaian (Persero) held the strategic Sales Town Hall 2026 event at Pegadaian Tower, Jakarta, from June 29 to 30, 2026. This national forum served as a crucial platform for 125 high-performing sales personnel from across Indonesia to align their vision amidst increasingly dynamic global economic challenges.
Carrying the theme "Beyond Targets, Beyond Limits", the event was designed to break away from conventional working patterns. Management emphasized that this agenda manifests the company's commitment to encouraging Sales Personnel to step out of their comfort zones and adopt a champion mindset in every operational step.
Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, emphasized the importance of instilling a limitless mindset in marketers. According to her, the motivation to exceed set targets is key to facing increasingly complex market competition while enhancing contribution to company growth.
Furthermore, Pegadaian is now reforming the role of field teams from mere product salespeople to solution-oriented financial consultants for customers. This solution-based strategy is expected to increase transaction volumes, strengthen customer loyalty, and optimize the quality of the company's interactive services in the future.
