Radisson Hotel Group has officially introduced an artificial intelligence (AI)-based technology innovation capable of automatically comparing and adjusting hotel rates. This step marks a significant shift from the conventional 'Best Online Rate Guarantee' method, which previously required guests to submit manual claims to obtain a competitive price.
Through this new system, the hotel proactively detects lower rates on various online travel agencies (OTAs) such as Expedia, Booking.com, and Agoda. Once the price difference is verified, the system directly adjusts the rate on the official RadissonHotels.com website, eliminating the need for guests to attach screenshot proof or wait for a time-consuming verification process.
Gianni Di Fede, Global Chief Commercial Officer of Radisson Hotel Group, emphasized that this digital transformation is a response to travelers' needs for a practical and transparent reservation process. With this automatic feature, guests receive the best price guarantee without having to manually compare prices across multiple websites, while also enjoying peace of mind when booking rooms through official channels.
In addition to providing convenience for customers, this automation also assists internal hotel operations by reducing the administrative burden on teams handling price claims. This allows hotel staff to focus more on improving the quality of service for guests during their stay.
The implementation of this technology is active globally across all Radisson Hotel Group properties. This initiative reflects the hotel group's ongoing commitment to leveraging cutting-edge technology to strengthen consumer relationships while simplifying the reservation ecosystem in the international hospitality industry.
