Sony Indonesia has officially expanded the home entertainment market by introducing the latest generation of the BRAVIA TV line through a campaign titled "Cinema is Coming Home". This launch includes three flagship models—BRAVIA 9 II, BRAVIA 7 II, and BRAVIA 3 II—designed to meet consumer demand for cinema-quality audio-visual experiences inside the home.
The flagship BRAVIA 9 II and BRAVIA 7 II models take center stage thanks to the adoption of RGB Backlight Master Drive Pro technology. This innovation allows independent control over red, green, and blue color elements, significantly enhancing color accuracy and contrast. Users can now enjoy consistent visuals without blooming effects, even in bright room conditions or when viewed from wide angles.
As the top-tier model, the BRAVIA 9 II comes equipped with the Immersive Black Screen Pro feature, developed in collaboration with Sony Pictures Entertainment. This anti-reflection coating technology ensures sharp detail in dark scenes without interference from light reflections. The experience is complemented by the Acoustic Multi-Audio+ sound system, which produces a grand three-dimensional sound effect.
Not only targeting movie enthusiasts, Sony also pays special attention to gamers by embedding the XR Processor into the BRAVIA 3 II. Featuring up to a 120Hz refresh rate and screen sizes up to 100 inches, this device serves as an ideal companion for latest-generation gaming consoles that demand fast and smooth visual responsiveness.
Beyond technical performance, Sony also applies sustainability principles by incorporating eco-friendly SORPLAS™ materials into this new series. The integration of features such as Dolby Vision, Dolby Atmos, and IMAX Enhanced positions the latest BRAVIA line as a new standard in home entertainment, combining technological sophistication with environmental responsibility.
