Sony Indonesia has once again strengthened its position in the home entertainment market by launching three of its latest Bravia television models, namely the Bravia 9 II, Bravia 7 II, and Bravia 3 II. This next-generation product line is claimed to set a new standard in visual experience through the integration of True RGB technology, which promises superior color accuracy and contrast compared to conventional LED panels.
True RGB technology is the main highlight featured in the Bravia 9 II and 7 II series. Through the RGB Backlight Master Drive Pro system, Sony is able to control red, green, and blue light diodes independently. This innovation distinguishes it from standard Mini LED technology, which still relies on white backlighting, thereby producing visuals that are claimed to be much purer, more precise, and free from light distortion in bright areas.
As the flagship model, the Bravia 9 II targets the premium segment with support for RGB Triluminos Max and Luminance Booster Pro features to increase brightness without sacrificing color authenticity. The device is also equipped with an Immersive Black Screen Pro panel to reduce light reflections, as well as an Acoustic Multi-Audio+ system designed to produce immersive surround sound effects for users.
Meanwhile, the Bravia 7 II offers screen size flexibility ranging from 50 to 98 inches, equipped with X-Wide Angle Pro technology to maintain consistent image quality from various viewing angles. This variant also comes with an artificial intelligence-based feature, Voice Zoom 3, which functions to enhance dialogue clarity when watching audio-visual content.
For consumers looking for large screens at a more competitive price, Sony presents the Bravia 3 II, which is available in sizes up to 100 inches. This series is equipped with the XR Processor for real-time image processing and supports a 120Hz refresh rate, which is ideal for PlayStation 5 gamers and fans of dynamic sports broadcasts.
In an effort to support environmental sustainability, Sony has also applied eco-friendly concepts to these three models by using recycled materials in the television chassis, internal components, and the remote control. All of these latest television series are now available in the domestic market for consumers who want to upgrade their home entertainment quality.