Entering the second half of this year, many young people are turning to side business opportunities as a solution to stagnant income and rising living costs. Entrepreneurship experts advise the younger generation not to merely follow trends, but to be more astute in mapping out specific and practical market needs.
Entrepreneurship lecturer Le Hung Sang emphasized that today's competitive advantage lies in the ability to solve everyday problems. Services such as pet sitting, social media management for MSMEs, and home organization services are low-capital business options with high market demand.
On the other hand, the utilization of artificial intelligence (AI) is seen as a golden opportunity that has not yet been fully exploited. Innovative entrepreneurship expert Nguyen Thi Hai Nhu suggests young people offer AI-based professional services, such as visual content design, creative video production, and simple chatbot development to support small business operations.
For those interested in the product sector, business consultant Lam Thi Minh Hai recommends a seasonal trend-based approach. Entering the final months of the year, market demand for school supplies, festive decorations such as Mid-Autumn Festival, Christmas, and wedding supplies surges. Personalized products with unique value are often preferred over mass-produced general items.
However, experts still offer crucial advice regarding risk management. A fatal mistake often made by beginners is making large upfront investments without mature market testing. The recommended strategy is to start small through digital platforms, evaluate consumer response, and gradually expand operations to avoid unnecessary financial stress.
