Transforming textile waste into products with high selling value is not impossible. Adrie Basuki, a designer who consistently champions the concept of circular fashion, has proven that creativity can provide significant economic added value. Through the innovation of "marble fabric" created from leftover fabric scraps, he has successfully penetrated the corporate market, which now dominates half of his business client base.
Adrie's career journey is inspiring. After serving 18 years in the corporate environment, he decided to transition fully to the fashion world. This step was not only profit-oriented but also had a strong social impact. Adrie pioneered the establishment of Kampung Perca in Bogor, an initiative that empowers housewives, including those who were once trapped in online loan schemes, to become skilled at processing patchwork fabrics into works of art.
The business strategy implemented by Adrie shows that environmental sustainability idealism can go hand in hand with financial profit. The products he produces, with a touch of unique design and environmental narrative, are able to compete in the premium market at prices that reflect their quality and the social value within them.
In an in-depth discussion on the Cuan Iki program, Adrie emphasized the importance of financial literacy and digital marketing strategies for MSMEs. For him, success in the fashion business depends not only on product aesthetics, but also on disciplined management and strategic partnerships with various parties, including collaborations with global brands.
