Vietnam's entertainment industry is undergoing a significant paradigm shift in reality show formats. While such shows were previously positioned merely as temporary entertainment platforms that ended when the winner was announced, television programs are now transforming into integrated training ecosystems for creative industry practitioners.
This shift is driven by the realization that fleeting fame from social media virality does not guarantee a long-term career. Producers now bear greater responsibility by integrating talent management, intensive training, and access to international markets into the competition structure. This model ensures that contestants have a solid foundation before entering the real industry.
For example, fashion programs like Vietnam's Next Top Model now emphasize technical catwalk skills and professional photoshoot sessions in real-world environments. The success of contestants who have broken into international agencies, such as Mai Hoa in Europe, serves as concrete proof of the effectiveness of the training curriculum applied within the program.
In the music sector, a similar approach is taken through the All-Round Rookie program. The vocal group UPRIZE is a manifestation of a structured training model covering vocals, choreography, and international practical experience in China and South Korea. These efforts aim to prepare young artists mentally and technically for their debut in the competitive music industry.
Nevertheless, industry experts emphasize that the opportunities provided by reality shows are not an absolute guarantee of success. Discipline, professionalism, and adaptability remain the main determining factors for individuals to sustain their careers. Ultimately, this innovation positions reality shows as a vital part of the creative infrastructure that continuously supplies quality talent to the global entertainment market.
