The trendy milk coffee trend has gone beyond its function as a mere thirst quencher. Today, the beverage that combines coffee, milk, and palm sugar has become an icon of modern lifestyle that colors people's activities, from workplaces to relaxation spaces in various corners of the city.
Business observer Rangga, on the Santai Siang program on Pro 2 RRI Sibolga, highlighted the changing perception of coffee, which is no longer considered an exclusive drink for the older generation. The presence of coffee with a more palate-friendly flavor profile and accessible packaging makes it the top choice for today's younger generation.
In a business context, visual strength plays a crucial role. Packaging design and an 'instagrammable' visual identity are determining factors in consumer purchase intent. According to Rangga, many customers decide to buy a product not just because of the taste, but because of the product's aesthetics, which are attractive enough to be shared on social media.
For beginners, the milk coffee business model offers quite high flexibility. Entrepreneurs can start their first steps from a home-based scale through online sales channels to minimize the operating costs of physical spaces, which tend to be expensive.
Despite having a vast market potential, competition in this industry is becoming increasingly competitive. Rangga emphasized the importance of creativity and product uniqueness as keys to business sustainability. Without a strong unique identity, it will be difficult for entrepreneurs to survive amidst the onslaught of constantly dynamic trends.
