The booming skincare product trends on social media often lead consumers to choose products that do not match their specific skin needs. Responding to this challenge, ERHA Skincare Group introduced an artificial intelligence (AI)-based technology called Skin AIdentify, designed to provide an in-depth analysis of skin health conditions.
Dr. Henny Lim, GM of Medical Affairs at Arya Noble, explained that this AI technology acts as an objective screening instrument. Through a scoring feature, users can understand skin parameters such as hydration levels, oil content, skin barrier condition, as well as signs of aging and pigmentation in a more measurable way. This approach is expected to help consumers build realistic expectations for their skin health goals.
The process of using this technology is relatively practical; users only need to upload a selfie via the digital platform, and the analysis results will appear within minutes. Unlike conventional scanners, Skin AIdentify is designed as an initial gateway to an integrated dermatological ecosystem, ranging from teledermatology to professional clinical services.
Afril Wibisono, Brand & Marketing Director of ERHA Skincare Group, emphasized that the main advantage of this innovation lies in its systemic connection with existing dermatological services. Users who have received their analysis results can be directly guided to consult with medical experts or receive precise product recommendations tailored to their unique skin needs, making the care provided more personalized and efficient.
