The concept of sustainability has often been associated only with environmental issues and corporate social responsibility. In fact, the scope of sustainability is much broader, touching the core of organizational management—from work culture and innovation processes to the company's ability to maintain sustainable business performance in the future.
Head of the Master of Management Study Program at Unika Atma Jaya (UAJ), Thomas Ulun Ismoyo, emphasized that a deep understanding of Organizational Sustainability is a vital key for companies to survive amidst increasingly dynamic market competition. Current business transformation is required to go beyond merely adopting digital technology or artificial intelligence; it must touch upon changes in the organizational architecture itself.
However, Thomas highlighted that any major change in a business model will be futile if it is not supported by capable leadership. Referring to Deloitte data from 2026, a company's competitive advantage is no longer determined by how sophisticated its technology is, as technology is relatively easy for competitors to copy. Instead, superior and competent human resources are the main differentiators that cannot be duplicated.
This condition is reinforced by facts from the Balanced Scorecard Institute, which noted that around 90 percent of business strategies fail to be implemented not due to poor planning, but as a result of weak execution in terms of leadership. Therefore, the development of human resource quality becomes the most crucial investment so that an organization can continue to adapt and achieve its long-term targets effectively.
