The inauguration of Prof. Dr. H. M. Najib Husain, S.Sos., M.Si. as a Professor in the Field of Development Communication brings fresh air to academia and local policy practitioners. He is committed to presenting a new model of development communication that aligns local wisdom values with the use of information technology based on accurate data to completely resolve various regional problems.
For Prof. Najib, this highest academic position is not merely a personal achievement for the scientific publications he has accomplished. He views it as a significant mandate to improve the quality of the academic atmosphere on campus and to produce superior and highly competitive human resources.
As a pioneer in his field of study, he offers a shift from conventional development communication methods to a more integrative approach. According to him, the combination of local wisdom living within the community and the sophistication of data technology will produce development solutions that are more precise and targeted.
The tangible implementation of this idea is focused on the environmental sector. Prof. Najib believes that active community involvement through the right communication patterns is the main key to preserving natural resources. This method has proven successful in Buton Regency, where forest areas remain preserved thanks to a special formula he refers to as "two communication engines."
