PT Pegadaian (Persero) has just concluded its strategic agenda, the Sales Town Hall 2026, held at Pegadaian Tower, Jakarta, from June 29 to 30, 2026. This national forum serves as a concrete step for the company to align its business vision under the Danantara Indonesia ecosystem while equipping sales personnel to face increasingly dynamic market challenges.
Carrying the theme "Beyond Targets, Beyond Limits," the event brought together 125 top sales personnel from across Indonesia. Marketing, Sales, and Product Development Director of PT Pegadaian, Selfie Dewiyanti, emphasized that this forum was designed to spur a "champion mindset" so that staff do not merely meet targets, but dare to break through boundaries for higher achievements.
The company is now shifting the paradigm of the sales force's role, from mere product agents to solution-oriented financial consultants for clients. President Director of PT Pegadaian, Damar Latri Setiawan, in his keynote address, highlighted the importance of an empathy-based approach. He stated that every interaction with clients is a long-term investment in building a stronger financial future for the Indonesian people.
During the event, management also expressed appreciation through the Sales National Champions awards given to the 14 best sales personnel of 2025. The awards covered various categories, ranging from sales performance to dedication as Customer Relationship Officers.
Supported by the innovative internal application Tring!, PT Pegadaian is optimistic that this transformation step will create a more solid, adaptive, and competitive marketing team. This strategy is expected to strengthen Pegadaian's position as a driving force for national financial inclusion, serving wholeheartedly.
