PT Pegadaian (Persero) officially held the strategic Sales Town Hall 2026 forum at Pegadaian Tower, Jakarta, as part of efforts to strengthen the company's business lines under the Danantara Indonesia ecosystem. The two-day agenda in late June 2026 served as a consolidation event for 125 top marketing personnel from across all operational regions in Indonesia.
Carrying the theme "Beyond Targets, Beyond Limits", the event was designed to encourage salespeople to dare to step out of their comfort zones. Director of Marketing, Sales, and Product Development at PT Pegadaian, Selfie Dewiyanti, emphasized that the company wants to instill a champion mindset that goes beyond conventional targets to navigate increasingly challenging market dynamics.
Furthermore, the company is driving the transformation of the sales team's role from mere product sellers into solution-oriented financial consultants. This strategy is expected to enhance customer loyalty and strengthen the quality of interactive services offered by Pegadaian in the future.
On the same occasion, President Director of PT Pegadaian, Damar Latri Setiawan, expressed his appreciation for the dedication of the company's frontliners. He stressed that every interaction with the public is a long-term investment in building an inclusive financial future for Indonesia.
As a form of appreciation for outstanding performance throughout 2025, management presented awards at the "Awarding: Sales National Champions" event to 14 top sales personnel. These awards covered various categories, ranging from inspiration and performance to dedication.
Through strengthening the sales team and leveraging digital technology innovations such as the Tring! app, PT Pegadaian is optimistic about expanding national financial inclusion while maintaining its position as an institution dedicated to serving the community's needs whole-heartedly.
