The rise of skincare trends on social media often traps consumers in consumerist behavior without deeply understanding their skin's needs. Many end up with new skin problems, such as irritation or breakouts, due to using products that do not match their skin's characteristics or health conditions.
Understanding skin condition actually goes far beyond basic classifications like dry or oily. Factors such as skin barrier health, hydration levels, pigmentation, and early signs of aging are crucial aspects that are often overlooked. Addressing these challenges, Erha Skincare Group has introduced an artificial intelligence (AI)-based skin analysis innovation titled Skin AIdentify.
Introduced at the Jakarta x Beauty 2026 event, this technology is specifically designed to recognize skin characteristics of people in tropical climates, including early detection of issues like melasma and post-inflammatory hyperpigmentation (PIH). The identification process has become highly efficient; users only need to upload a selfie photo and receive a comprehensive analysis result within three minutes.
Brand & Marketing Director of Erha Skincare Group, Afril Wibisono, emphasized that the presence of this AI serves as the main gateway to an integrated dermatology ecosystem. This allows users not only to obtain skin condition data, but also quick access to professional consultations with dermatologists, pharmacists, and accurate teledermatology services.
With the arrival of this data-driven technology, it is hoped that the public can change their beauty product purchasing habits. Skincare choices should no longer be based solely on popularity, but on a scientific understanding of one's own skin condition so that treatment results become more effective and safe.
