Running is no longer just about chasing personal bests or winning competition medals. The trend has shifted toward becoming a medium for social interaction that brings together individuals with similar interests. This lifestyle shift is reflected in the success of the inaugural Youniverse Active Day: RUN & RAVE in the Sudirman area, Jakarta, on Sunday (26/7/2026), which featured a social run concept.
Public enthusiasm for this new concept proved to be extremely high. Within just one week of registration opening, the organizers recorded more than 1,200 registrants. From that number, around 200 participants were selected to join the entire event lineup, which started from the fX Sudirman area, while also celebrating the 18th anniversary of the shopping center.
Before covering the five-kilometer route along the Sudirman corridor during Car-Free Day (HBKB), participants underwent an interactive warm-up session with the No Pace Club. Runners used this initial session to greet each other, break the ice, and build positive energy before starting their casual run without competitive pressure.
After crossing the finish line, the excitement did not stop there. The bond between participants grew stronger through various interactive group games. The event culminated in a morning rave session led by DJ Kevintyo, featuring a compilation of popular EDM music from the 2010–2015 era as well as current hits that made the atmosphere even more lively.
Marsya Dwina Violeta, GM of Marketing Communication at KapanLagi Youniverse, expressed her delight at the public's warm response to this inaugural event. According to her, this event proves that sports can be packaged in a fun way to expand social networks while maintaining physical fitness. She hopes that similar activities can continue to be held consistently in the future.
The organization of this event was supported by several partners, including fX Sudirman Jakarta, Uniqlo, Arummi Cashew M*lk, Juva by ZAP, Melts Indonesia, Saff & Co, Scarlett, Beeru, and Frank Green. The success of Youniverse Active Day indicates great potential for the development of recreational running communities in various other cities in Indonesia.
