The country's automotive world is currently witnessing a significant shift in marketing strategy. Content creators, such as Koh Alung through the TikTok account @alung.biled, have successfully turned social media platforms into promising business channels by utilizing affiliate marketing features. By combining live product demonstrations and technical education, they have managed to reach a broader and more educated market segment.
Koh Alung does not merely market bi-LED (bi-light emitting diode) light products, but also thoroughly reviews functional aspects such as light focus, durability, and energy efficiency. This education-based approach is considered crucial in building the trust of prospective buyers, who are increasingly selective when choosing modification components for their vehicles.
Digital marketing expert Hendra Wijaya offered a positive view on this phenomenon. According to him, modern automotive consumers tend to trust recommendations from a practitioner with deep technical understanding rather than conventional advertising. This creates an organic transaction process because potential buyers gain a comprehensive understanding of the product before deciding to purchase.
On the other hand, the popularity of bi-LED lights continues to rise due to their advantages over standard halogen lamps. This single-projector technology, which combines high and low beams, offers significantly better visibility for night driving. Nevertheless, installation still requires high precision to maintain the integrity of the vehicle's electrical system, making educational content on installation immensely helpful to the automotive community regarding safety aspects.
