Actor and public figure Aldi Taher has once again demonstrated his business diversification in the culinary sector. After previously succeeding in burger, hot dog, and fried chicken ventures, he has now launched a new business line called 'Aldi's Mochi' (Modal Chinta). This project is a collaborative step with Mochi Kaswari Bakat Jaya, a local mochi producer that has been widely known since 2006.
Unlike typical traditional snacks, Aldi's Mochi offers a more modern taste experience through three signature variants: fresh durian, fresh chocolate, and original cashew. The management highlights the use of premium ingredients, especially in the cashew variant, which features a distinctive aroma and savory texture. Meanwhile, the durian variant uses real fruit jam, and the chocolate variant delivers a crunchy sensation inside the chewy texture of the mochi.
In addition to flavor innovation, this product is unique for its size, which is claimed to be twice as large as standard mochi. The packaging is also done professionally using special boxes with a contemporary design featuring Aldi Taher as a visual attraction. This strategy is aimed at positioning the product as a premium souvenir from the city of Sukabumi.
As part of the promotional launch events, Aldi Taher was seen directly involved in the production process in the kitchen of the outlet located at Kenari Street No. 24, Selabatu, Cikole District. Through posts on social media, he expressed his commitment to delivering quality snacks that represent the authentic taste of Sukabumi for both tourists and local consumers.
