Kintamani is no longer just a destination for enjoying natural scenery. Through the creative hands of Putu Anita Ernawati and Agus Harditya, a cup of coffee is transformed into a complete narrative that bridges local farmers, culture, and memorable tourism experiences through Akasa Specialty Coffee.
Since its establishment in 2019, Akasa has implemented the from farm to cup concept, prioritizing the quality of Kintamani Arabica beans. The business operates not only as an ordinary coffee shop but has also expanded into a roastery line and accommodation through Amora Kintamani. This strategy is designed to ensure visitors are not merely consumers, but also witnesses to the journey of coffee from the farm to the table.
Anita revealed that her business inspiration stems from childhood memories of watching her grandmother, who was a coffee collector. For her, the main challenge was how to elevate the quality of local coffee to achieve international competitiveness without losing its local essence. Coffee serves as a gateway to introducing the identity of the Kintamani region to both international and domestic tourists.
The shift in tourism trends toward experiential tourism and slow travel presents a golden opportunity for Akasa. Modern tourists today tend to seek more personal and immersive experiences. Therefore, combining educational elements about coffee character, processing methods, and direct interaction with the mountain atmosphere forms the competitive advantage offered by this entrepreneurial couple.
Moving forward, the development of this business ecosystem is expected to bring broader economic impacts to the local community. By combining coffee, local hospitality, and the beauty of Kintamani's landscape, Akasa strives to create a sustainable ecosystem where tourists come not just to take photos, but to enjoy authentic experiences that make them want to return.
