Universitas Muhammadiyah Kudus (UMKU) has officially opened its doors for prospective new students for the 2026/2027 academic year through the Digital Business Bachelor's degree study program. This initiative is taken as a strategic step by the university in responding to the increasingly massive dynamics of digital transformation in the industrial world.
Under the auspices of the Faculty of Economics, Education, and Law (FEPH), the study program, which has received a 'Good' accreditation, is designed to harmonize management science with advances in information technology. The curriculum is focused on mastering the modern ecosystem, ranging from startup development, marketplace management, to the application of Artificial Intelligence (AI) and Big Data management.
Head of the Public Relations and Admissions Bureau of UMKU, Moh. Aris Prasetiyanto, stated that this study program equips students with relevant practical skills through in-depth subjects such as digital market research, consumer behavior, and e-marketing strategies. "We are preparing human resources capable of adapting and innovating amid a digital-based business ecosystem," he said.
To ensure students are ready to enter the workforce, UMKU has established strategic collaborations with several leading companies in the Kudus, Pati, and Jepara regions. This partnership serves as a platform for students to conduct research, engage in community service, and gain direct practical experience crucial for their careers.
Graduates of this program are projected to have broad career opportunities, ranging from data scientists and digital business analysts to business consultants and financial technology (fintech) developers. For interested prospective students, registration can be done online via the official website sipenmaru.umku.ac.id or by visiting the PMB Service Office at the Crystal Building, Campus 1 UMKU.
