SUMENEP – The Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) at Wiraraja University (Unija) Madura successfully held the Wiraraja Innovation and Business Competition (WIB-C) combined with the 2026 Selection of Outstanding Students (Pilmapres). Taking place at Graha 1 Wiraraja University on Sunday (02/08/2026), this prestigious event carried the grand theme "Smart Ideas, Strong Impacts in the Digital Business".

This annual competition attracted dozens of participants from various universities and high schools (SMA) or equivalent, both from the Madura region and beyond. Through various contest categories, participants were challenged to formulate creative ideas, sharpen their analytical skills, and offer concrete solutions to various problems in the current era of digital transformation.

After going through a strict curation process in the preliminary rounds, the selected finalists presented their best innovation designs before a panel of professional judges. This presentation session served as the primary evaluation indicator to measure the viability of the ideas, communication skills, and the relevance of the proposed solutions to modern industry dynamics.

The Chairman of the WIB-C X Pilmapres 2026 Committee, Akhmad Maulidin Nashri, stated that this event was designed as a strategic platform to explore and maximize both the academic and practical potential of the younger generation. He hopes that this competition will give rise to new innovators ready to compete on the national stage.

In addition to being a competition, this activity initiated by BEM FEB Unija is expected to foster a healthy academic climate and build a culture of critical thinking. Through this discussion space, participants not only compete for the champion titles but also expand their collaborative networks and increase their confidence in entrepreneurship.