PT Bank Danamon Indonesia Tbk held a festival celebrating its 70th anniversary at Karangpawitan Field, Karawang Regency, West Java, on Friday (31/7/2026). The event combined a public entertainment stage, culinary bazaar, automotive product exhibition, and socialization of integrated financial services for the local community.
The selection of Karawang as the center of the celebration was based on the strategic position of the region as one of the largest industrial hubs in West Java with dynamic economic activity. Danamon sees huge market growth potential in this area, especially in the adoption of banking services and digital transactions.
Through this festival, visitors could access financial services from the Danamon group ecosystem, such as Adira Finance, Zurich, and Home Credit Indonesia. The presence of the "Danamon on Wheels" mobile service unit and various information booths were also provided to make it easier for the public to understand financial products closely.
Danamon's Chief Strategy Officer, Reza Iskandar Sardjono, explained that this festival is a form of deep appreciation from the company to the community that has accompanied Danamon's journey for seven decades. This activity is expected to create a friendlier space for interaction outside of formal daily banking activities.
The excitement of the event was also supported by performances by popular national musicians, ranging from Ayu Ting Ting, Hiroaki Kato, Rombongan Bodonk Koplo (Robokop), to Diskoplo. In addition to free entertainment for both customers and non-customers, visitors were also pampered with various special promotional programs for transactions using Danamon's digital banking application during the festival.
