The electric vehicle market competition in Indonesia is becoming increasingly dynamic, with the main focus shifting from mere range to added value for users. At the Gaikindo Jakarta Auto Week (GJAW) 2025 event, Changan Indonesia responded to this trend by launching the Deepal S07 electric SUV, specifically designed to meet the modern family lifestyle.
CEO of Changan Indonesia, Setiawan Surya, emphasized that today's consumers have higher expectations for their vehicles. No longer solely focused on body dimensions, the public is starting to prioritize safety aspects, cabin comfort, and smart technology integration capable of supporting daily productivity and ease of mobility.
One of the main selling points of the Deepal S07 is its cabin design, which carries a 'Luxury Yacht' concept. This concept not only provides a luxurious feel through the choice of premium materials, but also offers a spacious interior, making it ideal for both urban mobility and long-distance travel with family.
In terms of passenger protection, Changan equips this model with a comprehensive Advanced Driver Assistance System (ADAS) and 'Golden Shield' battery technology. The reliability of these safety features is further legitimized by achieving a five-star certification from Euro NCAP, making it an attractive choice amidst fierce electric SUV competition.
In addition to comfort and safety aspects, the performance of the Deepal S07 is also in the spotlight. This vehicle offers a driving range of up to 560 kilometers (NEDC standard) supported by a DC Fast Charging system capable of charging from 30 percent to 80 percent in just 35 minutes. An Intelligent Cockpit integration is also presented to complete a more personalized and connected driving experience.
